The Price is Right: Mastering Steam Discounts
The talk will cover different aspects of discounting, mostly focusing on Steam. From understanding market conditions and available research to exploring different sale types, their benefits, and proven strategies. In the end, the aim is to gain insights into best practices for effective discounting.
Speaker Bio
Originally from Latvia, Alisa has been working in game marketing for the past seven years, specializing in data analysis and business strategies. At Game Drive she tackles topics from sales and discount management to ad setup, performance evaluations, reporting, and forecasting.
Game Drive has a vast portfolio of games with among others:
Isonzo, We Were Here Franchise, Shapez 2, Nubs!
