“Demystifying Creativity in Video Game Development” is a thought-provoking talk that delves into the elusive nature of creativity and originality in the realm of video game creation. This presentation explores the intricate balance between innovative ideas and the practical challenges of measuring creativity, shedding light on how these factors influence the development process in the gaming industry. Through a blend of psychological insights and real-world examples from game development, the talk aims to unravel the complexities behind what makes a game truly original and engaging. It addresses the tools and methods used to quantify creativity, the impact of these metrics on the creative process, and how developers can harness this understanding to push the boundaries of what is possible in video games. The session promises a deep dive into the heart of creativity, offering valuable perspectives for game developers, designers, and enthusiasts alike