Building Games with Brands: The Why and How of working with external IP
Why would you create a game based on someone else’s IP? What challenges can you expect when the IP is not your own? How do you prepare your production process for working with IP holders?
In this talk, Maurice van der Boor will do a deep-dive into working with 3rd party IP. Maurice will highlight the strategic business opportunities and the production challenges when working with an IP that is outside of game studio ownership.
Maurice will give actionable advice based on his 18 years of experience in game production and game studio leadership, covering many brand partnerships.
Speaker Bio
Maurice van der Boor is a product and game-production leader with 18 years of experience in games. His journey spans console and PC production roles through to pioneering social-platform and mobile games. He excels at uniting creative vision, technical execution and commercial objectives to bring high-quality titles to market.
Since 2024, Maurice has operated as an independent consultant, advising studios and publishers on product strategy, business development and providing end-to-end production leadership. He helps these teams refine roadmaps, optimize development pipelines and execute go-to-market plans.
Maurice also produces games with his game studio Omni Play.
Before, Maurice lead Azerion’s casual games studio team, which oversees a broad portfolio of games across many platforms on mobile and web. He was product manager at data platform Data.ai and product owner and game producer at CoolGames and Playlogic.
Games worked on:
Angry Birds (Facebook Messenger)
Tetris (web)
Smurfs Cooking (mobile & web)
L.O.L. Surprise! (mobile & web)
Operate Now: Hospital (mobile)
Spin Voyage (mobile)
Jewel Academy (web, messenger platforms)
Auto Ninja (web)
40+ other titles across console, mobile and web
