Playfully Persuasive: Designing Change Through Games
How &ranj Combines Game Principles, Behavioral Science, and Design Thinking to Drive Real Change
Speaker Bio

Born in Rotterdam on July 13th, 1963, my journey into the creative realm began early, culminating in my graduation from the Willem de Kooning Academy in 1987, where I refined my skills as an independent designer and painter. Following graduation, I pursued a postgraduate course in Image and Media Design at the Utrecht School of the Arts.
In 1999, alongside my good friend Marcus Vlaar, I co-founded &ranj Serious Games, a design studio dedicated to the creation and development of serious games. Today, &ranj is recognized globally as a leader in the serious games industry, with a footprint in multiple countries. Our team has successfully completed over 500 serious game projects, gaining substantial experience in utilizing games for behavioral change, education, and assessments. Motivated by a mission to drive positive change in the world, I am committed to creating games that are not only engaging but also contribute to significant societal improvements.Born in Rotterdam on July 13th, 1963, my journey into the creative realm began early, culminating in my graduation from the Willem de Kooning Academy in 1987, where I refined my skills as an independent designer and painter. Following graduation, I pursued a postgraduate course in Image and Media Design at the Utrecht School of the Arts. In 1999, alongside my good friend Marcus Vlaar, I co-founded &ranj Serious Games, a design studio dedicated to the creation and development of serious games. Today, &ranj is recognized globally as a leader in the serious games industry, with a footprint in multiple countries. Our team has successfully completed over 500 serious game projects, gaining substantial experience in utilizing games for behavioral change, education, and assessments. Motivated by a mission to drive positive change in the world, I am committed to creating games that are not only engaging but also contribute to significant societal improvements.