Level Up Your Game: How EIT Culture & Creativity Will Support Your Next Innovation

Europe is home to world-class talent—but it captures just 11% of the €179B global gaming market. Ready to change the game? Join us to explore how EIT Culture & Creativity, the newest KIC from the European Institute of Innovation & Technology, is directly empowering creative entrepreneurs to turn bold ideas into groundbreaking successes across Europe. Learn how EIT CC is helping the EU gaming sector scale up, adopt disruptive tech, and compete globally through funding, business support, and a powerful innovation network. Whether you’re building a start-up or growing a studio, discover how to plug into this pan-European creative ecosystem.

Speaker Bio

Susannah Montgomery is a Business Development Manager at EIT Culture & Creativity, where she connects stakeholders to drive innovation in the culture and creative sectors with a focus on gaming, media, heritage, and emerging technologies. With 12 years of experience managing collaborative creative projects, she specializes in making complex topics—such as digital rights, misinformation, and European values—tangible through playful interactive experiences. Recently, she has managed 12 cultural game jams across Europe for the Horizon Europe project, EPIC-WE and co-created fabricated: Unravel Fact from Fiction in Your Digital World, an award-winning exhibition engaging over 3,000 participants across Europe and the U.S. on AI and Democracy.