“Developer Decisions That Scare Publishers”

Your choices as a developer can impact not just your game, but also how a publisher sees your team. In this talk, Eline Muijres shares real examples from her experience as a Publisher Producer, highlighting decisions and habits that can make collaboration tricky or even risk a publishing deal. 

From ambitious story content that is impossible to cut, to bloated budgets, or designs that will lead to player refunds, we’ll explore pitfalls that raise red flags for publishers. You’ll learn how your choices intersect with production realities, what publishers look out for, and how to avoid unintentional crises. 

By understanding these points, you can make smarter decisions, and create games that are not only creatively fulfilling but also collaboration-friendly.

Speaker bio

Eline Muijres is a freelance producer with 12+ years of experience across indie game development and publishing. As founder of Cohop Games, she hops on board to ship your game, together.

Eline’s career spans journalism, marketing, communications, and production, giving her a broad understanding of how games are built, positioned, and shipped. She managed multi-studio collaborations and worked closely with external partners, stakeholders and platform holders to translate creative vision into executable production plans. With a proven track record across original IP and work-for-hire projects in a wide range of genres, scopes, and platforms, Eline leads teams through complex projects with clarity, compassion, and momentum.

Beyond her production work, Eline is a committed advocate for inclusion and representation in the games industry and serves as a Board Member of the Games [4Diversity] Foundation.

“Plum Road Tea Dream’s Origin Story - From Theatre making to Game Design”

In this talk I will layout the creation process of Plum Road Tea Dream. A videogame with an unconventional approach to creating. From the collaboration between a theatermaker and some game designers to game-jamming the project together in residencies in cultural institutes, to how many collaborations and contributions helped us with our signature eclectic style.

Speaker bio

Samuel Baidoo received their Masters in the Arts with a focus on Illustration and Graphic Design from Sint-Lucas in 2015 and graduated as dancer from the Dance department at the Royal Conservatory of Antwerp in 2018.

They take on different roles in the field:

As performer, co-creating and touring works for young audiences and adults in Belgium and abroad for makers and companies such as: Koen de Preter, Maud Le Pladec, Lola Bogaert, Agostina D'Alessandro, Nat Gras, Tuur Marinus, Michiel Vandevelde & Nikima Jagudajev. 

As mentor & coach they guided the process of Rino Sokol & Hernan Mancebo Martinez for Physical Proof at Theater Aan Zee in 2020. Since 3 years they mentor the choreographic work of the Bachelor 3 students at the Royal Conservatory of Antwerp. In season 24-25 they will be coaching VOUW a new creation by Annelies Van Hullebusch. 

As part of the Hanafubuki collective they see their love for movement & the visual merging while enjoying the collaborative work. In recent years the creations of Hanafubuki have been seen all over Flanders and abroad. As individual maker they created wijtwee//nosotros for Nat Gras in collaboration with Hernan Mancebo Martinez and grot-nest-tempel-huis for Leuven-Hasselt based company tout petit that premièred in february 2024. They presented two iterations of Huis voor Tranen at STORMOPKOMST festival in De Warande in 2022 & 2023.

Currently Samuel works on Plum Road Tea Dream, a project exploring the possibility of the videogame or the virtual as a sanctuary from a queer and poc perspective.

“Growing a Studio on Your Own Terms”

How do you turn a passion-driven project into a studio that can actually last? In this talk, Tim Remmers shares how Team Reptile built an international audience while staying independent and creatively in control. Instead of relying on publishers, platform featuring, or traditional marketing beats, the studio focused on building a strong identity and a direct relationship with its players. Through a series of deliberate choices around scope, finances, and collaboration, Team Reptile grew at its own pace without becoming dependent on external validation. This session offers a personal perspective on the trade-offs behind that path, and what it really takes to build something that lasts.

Speaker bio

Tim Remmers is co-founder and managing director of Team Reptile, the studio behind Lethal League and Bomb Rush Cyberfunk. He works at the intersection of creativity and strategy, focusing on how to build games and a studio that can stand on their own.

“The Emergence of Last Mile Financing and how this changes the Development Landscape”

Throughout 2024 and 2025 we've experienced a slew of late stage project cancellations and games that launched too early to fulfil their commercial promise. The landscape is unforgiving for teams which lose control of their budget, and games that are forced into compromises have a history of failure. Last-mile financing options are increasingly available to both publishers and developers, but planning for this funding option needs to start early. This talk aims to educate both publishers and developers about last-mile financing, terms, requirements and the necessity of early preparation.

Speaker bio

Cat is Managing Director at Ichiba, a last-mile project financing fund dedicated to helping indie and AA games <15 months from launch. She has led investment teams at Kepler Interactive and Virtuos Games, with over a dozen acquisitions and 9 financed projects across both studios. On free hours she tests builds outside of Ichiba scope and writes tons of feedback.

“Narrative design without words”

Let's explore how games tell deeply touching stories without the usage of words, how meaning and emotions can be crafted from immersion and interactivity. We'll take as starting point the unique challenges and solutions I found while developing Koira, and then see how these can be generalized into narrative design tips.

Speaker bio

Ben Lega is an indie game developer from Brussels, who founded in 2022 Studio Tolima. We released our first commercial title Koira in April 2025. The studio specializes in the production of poetic, broadly accessible emotional experiences through a thoughtful and minimalistic approach.

“Viral Games On Social Media And What To Learn From Them”

Social media can make a game a huge success; that’s not news to anyone. But a lot of people put social media marketing down to chance, whether the algorithm ‘likes’ you, or if you’re just lucky enough to get a few shares. But there are valuable lessons to be learned from the games that ‘make it’ on social media, and ideas that can be implemented into your social strategy. How they make players feel involved in development, how games are designed with social media virality in mind, and the value of ‘hooks’ at the beginning of a video. 

Virality isn’t accidental; it often comes from a developer getting socials ‘right’. This talk aims to break down some of the top tips you can take away from the industry’s viral games and why they had viral success. The aim is to get the audience to feel like they have more control over their success on socials, and to look critically at gaming content to extract inspiration for their own games.

Speaker bio

Imogen Mellor is the Social Lead at YRS TRULY, a creative marketing agency based in London. Her role is to work with publishers and developers to create online content that spans a variety of platforms that speaks to existing audiences while opening the door to potential new players. 

As a former games journalist, Imogen has always loved talking about and presenting games to the world. And that means YRS TRULY's approach to socials is all about showing audiences that the content comes from fellow fans; that the team knows what it means to love these games. She and her team have had the pleasure of working with Ubisoft UK, Riot on VALORANT and League of Legends in the UK and Nordics, Square Enix on Life is Strange, and more.

“Everything I learned from starting a game studio”

All Hands on Deck was the first release for Studio Mantasaur. In this talk, co-founder and CEO Manou IJpelaar reflects on what running a studio and shipping a commercial title has taught her. 

She will talk about things like time- and resource management, the importance of Q&A, how to streamline implementation, balance the scope every day, but also what to look out for when releasing and what development looks like afterwards. By sharing her insights, Manou wants to give other young developers a head start on their first projects.

Speaker bio

Co-Founder and Game Designer at Studio Mantasaur. Was responsible for puzzle / level design, implementation, QA / testing, project management and the business side of things for award winning co-op puzzle game All Hands on Deck. Currently game design freelancer.

“Agile without agony: A people-first approach”

We have all heard the complaints when a studio proudly claims to “do agile.” More often than not, those frustrations come from teams buried under ceremonies, meetings, and estimation tactics copied straight out of a playbook, while progress and morale grinds to a halt. 

For a lot of managers, Agile became a checklist taken from the playbook while forgetting the point of it all. 

Agile is not about keeping the standup on 15 minutes, or doing a sprint planning every two weeks. It's about giving team ownership of their pipeline, reduce friction and iterate. Producers shouldn't be there to command, but rather to remove obstacles, empower the team and create a safe environment where improvements are constantly made. 

 This is a talk that refreshes the perspective on what actually makes agile effective and hopefully make everyone fall in love with it again (or for the first time)

Speaker bio

Danny Perez Santana is a producer with 9 years of experience across indie and AAA titles. He has worked with studios such as Abstraction, Codeglue, and now at Behaviour Interactive. 

Originally from Canary Islands (Spain), his career began with a marketing internship at Codeglue, where he discovered production and quickly gravitated toward it. Since then, Danny has pursued production roles built on strong collaboration and a people‑first approach that closely aligns with his personality and values. 

Having worked on a wide range of projects, from tech‑heavy mandates to creative pipelines, Danny has experience working with diverse teams, timelines, publishers, and constraints. 

One thing has remained consistent throughout his career: people‑first approaches not only lead to his most successful projects, but also create a space where developers own their process and are at their happiest and most productive.