Since the inception of the videogames industry Japan has always been one of the most prominent and influential sectors in the global gaming landscape. While the potential of this market is clear to many Dutch game companies, the road to establish business in Japan is not.

The Embassy of the Kingdom of The Netherlands in Japan and the Dutch Games Association have been organising trade missions to Japanese game conferences for many years. In preparation for 2025, when the World Expo takes place in Osaka, we want to take this collaboration a step further. A market study to explore the opportunities in the gaming market in Japan was conducted. We’d like to share the results and takeaways with you here.